CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensive phil
CREATING SUSTAINABLE BRAND IMPACTEstablishing a resilient brand impact not only generates favourable impressions about the brand but also allows organizations to pursue sustainable growth in the long term. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holistic
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